CLARIFICATIONS ABOUT ONLINE/VIRTUAL PHARMACIES AND HOW PHARMACY.NG FITS IN

29 April 2024

If you’re operating an online pharmacy and you’re not seeing the sales you expected, don’t worry! We’ve got the cure for you. 😉

In this article, we’ll provide you with effective pharmacy marketing strategies and ideas to turn things around and increase your pharmacy sales.

Let’s get started and give your online pharmacy promotion the results it deserves! Market Your Pharmacy Business Despite the fact that pharmacies have traditionally operated offline, an increasing number of them are coming online. 

It is becoming more usual for pharmacies to have both a physical and web presence. The pharmaceutical industry has welcomed this trend, and in 2018, it saw considerable growth in e-commerce sales, which had doubled from 2015.

Key Points about Online Pharmacies:

1. Why the Growth?
   • Public interest in health and healthcare is increasing.
   • Secure online payments have boosted trust in online purchases.
   • Speedy delivery, especially with reliable logistics, is appealing.
   • Customers enjoy the same product guarantees as with traditional pharmacies.
   • 24/7 availability is convenient.
   • The Internet allows access to top brands at competitive prices.

Starting an Online Pharmacy:

Starting an online pharmacy can be challenging due to high market competition.

Clarifications About Online/Virtual Pharmacies:

• Online pharmacies can only sell medications that do not require a prescription and must be supported by a licensed physical pharmacy.
• An online pharmacy must have a qualified pharmacist overseeing its operations.
• Over-the-counter (OTC) medications are commonly sold, including painkillers, cold and flu medicines, creams and ointments, vitamins and minerals, hygiene products, herbal products, and more.
• If you’re new to the industry, offering a wide range of products is recommended to increase the average order value.

Pharmacy.ng: How We Fit In

• If you have a physical pharmacy, you can sell OTC drugs online by creating an online store using pharmacy.ng subdomain.
• After creating your online store, you automatically have a link that can be used as a website link so you don’t need to pay a developer to have a website.
• These links can be displayed on your social media platforms to promote your online store.